Building community and increasing brand presence through social.
Social media isn’t just posting the next pretty picture your brand gets from UGC and moving on. Okay, well, sometimes it might be - who doesn’t love beautiful brand photography. But the point is, it’s a huge opportunity for business. I’ve helped brands bring strategy, creative development, and influencer marketing to life to grow better, faster and stronger communities (and revenue) authentically on organic channels.
Tackling social media in a startup wearing many hats
Content Design & Development
4+ years of experience designing content for Outdoorsy’s instagram primarily. From strategy to execution of brand partnerships and integrated marketing campaigns to designing organic content built for the algorithms and then managing the schedule of content and staying engaged with the community.
Strategy & Execution
Organic strategy had not been a priority for Outdoorsy for quite some time, but after taking over the channel summer of 25’ I was able to prove the value to make a hire dedicated to content strategy as part of our 2026 planning. In the first six months we drastically improved audience retention and grew the instagram account by 10k+ from our organic and influencer strategy that operates primarily on trade only.
Influencer Relations and Program Development
Outdoorsy gets a lot of inbound requests from influencers asking for free trips understandably - and this naturally led to the kickoff of the program. Unlike many brands sending a product in exchange for content, an RV trip requires a bit more nuance. When taking this over in June of 2025, I developed and implemented new processes and tracking for trade-based partnerships, improved contracts with the legal team, and customer service teams, and then in 2026, focused on developing a more formal creator strategy and onboarded new sourcing and management tools such as Popfly to build off of the foundation I had rebuilt. Since June of 25’ I have increased revenue generated from this program by 57% year over year.